During the last four years Martin Parr, the well known Magnum photographer, has observed daily life. Being a global project "Common sense" high lights details of contemporary life on all five continents. Shown together and in relation to each other the photographs have a harrowing accumulative effect.
Focusing in on anything from fast food, details of people's clothing, flowers or money, the pictures generate a new language of using photography to represent the world. Working with a 35 mm camera with ring flash and macro lens the images are empowered with intense colour and bold design.
To emphasize the truly global nature of this work, Parr has
set out, together with
As representative for Zurich, arsFutura Gallery will show
500 signed laser copies