Are we creating our own world or is it the media that create us? This relationship of authentic feelings and mediated realities runs as a leitmotif through Daniele Buetti's oeuvre.
For the first time Daniele Buetti works with artificial light. It illuminates perfora-ted coloured kitchen- or plastic-foil from the back. Iconographically as well as iconologically words and sentences become more important in Buetti's work. The text stands on its own or is combined with pictures of beautiful women.
It is not primarily the content of the text that directs our
attention but the very sensual aura of the pictures. Their vibrations
seduce and capture the eye of the beholder. The second time one
looks at it one is astonished to discover a fake:
By exhibiting a fake luxury Buetti does not attempt to unmask a world of illusions but to play with the possibilities of seduction and with the manipulation of our feelings. We are seduced by the glimmer and glitter of his pictures and become aware of our longing for a perfect world - which at the same time is identified as a pipe-dream. This discovery could be leading into despair if it wasn't for Buetti: In combining pictures of beautiful women with simple questions like "Will I ask for help" he shows even a superstar to be vulnerable. By putting her into the context of daily life and compassion she and with her the glamourous dream-world gains back credibility and individuality. And we realize that we are constantly oscillating between self-determination and seduction, between creating our own world and being created by others.
Kathrin Herzog, December 1998